GuidesTemplates
Templates library
Start an email from one of fifty-seven designed starters, sorted by what the email is for, or keep a campaign you already sent as a template of your own.
Starters
Every starter is a drag-and-drop email that already wears your brand: your logo or name, your font and your footer. Pick one in the dashboard under Templates → Starters, or create a template with starter set to its slug. Either way you get a copy that is yours to edit. Changing the copy never changes the starter, and improving a starter never changes your copy.
| Goal | Starters | For |
|---|---|---|
welcome | 6 | The first emails after a sign-up: a hello, a checklist, a tour, an offer. |
launch | 6 | Something new: an announcement, a pre-order, a waitlist, release notes. |
newsletter | 8 | Regular news: a magazine, a roundup, a letter, a product update. |
winback | 5 | People who drifted off: a comeback offer, what changed, a question. |
receipts | 6 | What someone bought: receipts, orders, shipping, invoices, renewals. |
event | 5 | Webinars and meetups: the invite, the reminder, the recording. |
promotion | 8 | Sales and offers: a flash sale, a season, a bundle, free shipping. |
digest | 6 | Numbers and activity: a weekly summary, a monthly report, a year in review. |
basics | 7 | Plain account and order emails: sign-in links, password resets, receipts. |
- Each starter also has a
kind:campaignfor a send to a segment,flowfor an automation,transactionalfor a reply to something a person did. It is a suggestion. Any template can be sent any way. - Every link in a starter is a variable, like
{{shop_url}}. Fill it when you send, or replace it with your own link in the editor. - If you saved a header or a footer for your project, a new copy uses yours in place of the starter's.
Saving a campaign as a template
A campaign that worked is worth keeping. Open it, or its row menu in Campaigns, and choose Save as template. You get a new, published template with the campaign's subject, HTML and plain text, exactly as they were. Saving twice makes two templates.
Merge variables such as {{{FIRST_NAME}}} and {{{UNSUBSCRIBE_URL}}} are kept. They fill in when the template goes out as a campaign again, not when it is sent as a single email.
From the API
GET /starterslists the library, andGET /starters?goal=welcomeone goal of it. See Templates.POST /templateswithstartermakes your copy of one.POST /broadcasts/{id}/save-as-templatekeeps a campaign as a template. The key needs to write templates and read broadcasts. See Broadcasts.