SMS marketing for online stores and apps
SMS marketing for stores and apps: welcome, abandoned cart, back in stock and win-back texts, how often to send, who you may text, and the price per message.
SMS opt in: consent rules, wording and proof
How to collect SMS opt in for marketing texts: what the TCPA and CTIA expect, opt-in wording you can copy, double opt-in by text, and the proof to keep.
SMS vs email marketing: costs, consent, when to use
SMS vs email marketing, compared on cost per message, consent, timing rules and reach, with an email-first flow that texts only when the email did not work.
Order confirmation email and abandoned cart flows
What an order confirmation email must contain, how to send it exactly once, and how to run abandoned cart emails that only reach subscribers who did not buy.
Email marketing software for developers
A buyer's guide to email marketing software for developers: four architectures, the trial tests that separate them, and where Rasket falls short.
Free email templates: wording for 8 everyday emails
How to pick and adapt a free email template for welcome, launch, newsletter, order, shipping, cart, gift card and reset emails, with wording for any tool.
Email blast: how to send one safely, step by step
What an email blast platform does, what Gmail, Yahoo and Outlook require, dashboard steps for a safe first blast, the cost, and what to do if complaints spike.
Small business email platforms (2026 Full Guide)
Six email marketing platforms for small business priced at 500, 1,000 and 5,000 contacts from vendors' own pages, plus Shopify's tool and where Rasket loses.
Double opt in email: how it works and why
How a double opt in email works and why it pays: the confirmation email, a link scanners can't trip, what to send after the click, and the law.
Newsletter API: send campaigns from your code
Send a newsletter from code or an AI agent: contact, segment, draft, test, human approval, then send. Runnable Node scripts and the MCP flow, with real output.
Transactional vs marketing email (2026 Full Guide)
How to tell transactional email from marketing email, the US and UK rules for mixed messages, separate sending subdomains, and how to send each kind.
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